NEW SINGLE RELEASE
sell by - In My Mind

 

 

 

 

By Kayin Sowade 

 

Burgeoning alternative rock superstars, “sell by”, comprised of James Crowhurst and Jamie Royle break into 2024 with their roller-coaster of a single “In My Head” released on the 5th of April. On this track, the duo bring a fresh and energetic sound, infused with a heavy dosage of 90s/2000s rock influence.  

 

Contrary to its roaring first impression, this song is deceptively introspective, dealing with themes of being trapped in one’s head, paranoia, and co-dependency. Starting with short passage of electric guitar that nicely creates a sense of ascent, the instrumental explodes into a wall of overdriven sound, underscored by pounding drums – there’s interesting contrast between the immediacy of the guitars and the impression of distance created by the reverb on the percussion, as if the track is pulled between spaces: far and close, past, and present. This sentiment is echoed by the lyrics, compellingly sung by Crowhurst, which seem to describe trying to use physical presence as a substitute for emotional distance “I’ve hidden away for a long time”/ “In my head”/ “So can we just lay for hours”.

 

Following the first half, the song slows, hitting the descent on the metaphorical course. Shifting away from the impassioned beginnings, it’s in this passage that listeners are given space to breathe, yet remnants of the earlier intensity still linger, with a gritty sustained guitar chord now becoming part of the backdrop. Moments later, a softer, somewhat more intricate guitar line enters, lightly coated in modulation – giving the track a subtle indie-psych bent to accompany the lyrical look inwards, shown in “take the things that you wanted, I’m needing space for one hundred reasons to act like I hate you”. Highlighting how preoccupation with the internal can be a detriment to one’s external relationships. This moment of respite, or contemplation, however, is not to last, as the energy picks up and the ride becomes frantic; charged with a pressing urgency to launch forwards into the last section – perhaps symbolising an attempt to break out of one’s head.

 

In this part, there is a wonderful sense of play, showcasing a cautious dance between resolution and dissatisfaction, as the instrumental hints at ending, before continuing on and brings in further disruptions through a bend that calls to mind the Post-Chorus of Nirvana’s “Smells Like Teen Spirit”. On the vocals, Crowhurst and Royle work together to bring the track home, really selling the line “I’m sick of waking up feeling so lost and needing to breathe in”. Ending with the clatter of drumsticks, the track abruptly stops, but much like any good roller-coaster ride, listeners will be lining for the experience again and again.

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